I didn’t come into design through theory. I learned by building something that had to work.
When my partner and I launched our oddities shop, I rebuilt everything from the inside out. The brand, the strategy, the visuals, the website, the foundation it stood on. And within a year, that rebrand took us to
six figures.
That experience shaped the way I create today. I don’t design for ‘pretty.’ I design for identity, connection, and momentum.
Now I help unconventional, art-driven brands do the same — build something intentional, distinct, and profitable from the ground up.